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Customer story · bookU

How bookU gets every employee and every manager to the table prepared

TL;DR: bookU is a fast-growing SMB that invests heavily in the growth of its employees. Employees used to prepare their performance reviews in separate Word documents, while the manager didn't even always get to them beforehand. With Skoop, all performance talks sit in one clear process. Today, 100% of employees prepare, managers included. Conversations are better, follow-up is clear, and AI takes the writing off the manager's plate.

Industry:

Software development

Company size:

35 employees

Headquarters:

Kortrijk

Rolled out to Full company

Customer since Dec 2025

Published Oct 1, 2026

End-to-end

solution, from performance reviews to personal development plans

100%

adoption by employees and managers

100%

survey response rate

The challenge: old-school performance reviews

At bookU, a lot revolves around growth: of the company and of the people who work there. Yet for a long time, performance reviews were done the traditional way. Employees prepared in a separate Word document, and whether the manager got to see it beforehand was a matter of luck. People did prepare, but it was never really expected.


Why bookU chose Skoop

Three things tipped the balance for bookU:

  1. One end-to-end cycle

    From performance reviews that get actual follow-up, to development plans, all in one platform.

  2. Intuitive for everyone, not just HR

    Employees and managers got started without a learning curve.

  3. Innovative and open to customer requests

    Skoop keeps innovating, being built AI-native, and genuinely taking customer feedback on board.

The approach: one central platform for every growth moment

Today, bookU manages all its growth and evaluation moments in Skoop. Everything is digitized on one central platform: from the preparation and the conversation itself to the agreements and tasks that come out of it. From performance review to development plan, from A to Z.

“It's not a single feature that stands out. It's simply a good end-to-end cycle: not only for the performance review cycle but just as well for drawing up a development plan from it.”

Elke Decraemer

Head of HR

100% adoption, managers included

The most striking result: everyone takes part. Where preparing used to be optional, today every employee prepares for their talks. And the managers are actively on board too, which according to Elke often is the hardest part.

“The response rate is simply 100%. We have 100% adoption. Everyone prepares their talks well, managers included. It isn't an administrative burden, it genuinely creates more value.”

Elke Decraemer

Head of HR


Better conversations, clear follow-up

The conversations themselves got better too. According to Dieter, that comes down to two things: the process is clear for the employee, and the follow-up moments and tasks linked to a conversation are clearly structured. That makes them easy to track for both manager and employee.


“The quality of our reviews and growth talks has definitely improved. Because it sits in a process that's clear for the employee, but also because the follow-up moments and tasks are clearly structured and easy to track, for both the manager and the employee.”

Dieter Vanthournout

CEO


Built for managers, not just HR

Skoop is intuitive for everyone who uses it: employees, managers and HR. There's no long learning curve before you can get started. At the same time, the privacy settings are a real asset as every user has complete control and decision power about what's visible and what isn't to others.


“It's very easy to navigate for end users, but also for managers and for HR. It isn't a tool made purely for HR, where you first need to fully understand how it all works before you can get on board.”

Elke Decraemer

Head of HR


A partner that thinks along

BookU also values the collaboration. Support responds quickly and looks beyond the question itself: what's behind it, and how could the desired outcome help other companies too?


The result

Before

With Skoop

Before:

Messy preparation

With Skoop:

100% adoption

Before:

Scattered documents

With Skoop:

One central platform

Before:

Unstructured talks

With Skoop:

High quality talks

Before:

Forgotten follow-up

With Skoop:

Clear OKRs

Summary

BookU is a fast-growing SMB that invests heavily in the growth of its employees. Employees used to prepare their evaluation in separate Word documents, and the manager didn't always see them beforehand. With Skoop, all growth and evaluation moments sit in one clear process. Today, 100% of employees prepare, managers included. Conversations are better, follow-up is clear, and AI takes the writing off the manager's plate.

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